PAWSOME: A DIY-Centric Pet Subscription Service

Brand Identity and GRAPHIC DESIGN DECAL

In the "Brand Identity and GRAPHIC DESIGN DECAL" course, I had the opportunity to delve deep into the world of branding through the lens of a designer. The course emphasized the importance of conceptualizing and visualizing ideas, as well as acquiring foundational graphic design skills using tools such as Adobe Photoshop, Illustrator, and Figma.

For my final project, I developed the brand concept "Pawsome," a unique monthly subscription service designed to cater to pet owners looking for hands-on, DIY experiences. The concept centers around providing customers with DIY kits tailored to their preferences, allowing them to create pet toys or cuisine treats. By surveying customers, Pawsome ensures a personalized experience that fosters creativity and strengthens the bond between pets and their owners.

Through this project, I was able to apply the principles of branding and graphic design to create a cohesive and engaging brand identity. I focused on developing a visual identity that reflected the playful and interactive nature of the service, while also ensuring that the branding resonated with the target audience. This experience not only honed my design skills but also deepened my understanding of how branding can influence customer engagement and loyalty.