Rare Beauty

In the "A THROUGH GEN-Z: PR, Perception, and Personal Brand" course, I took on the roles of Creative Director, consumer, and critic, allowing me to gain hands-on experience in brand perception and strategic marketing. I created a TikTok commercial for Rare Beauty, focusing on key themes of positivity, self-acceptance, and inclusivity. Through this project, I honed my skills in visual storytelling and content creation, learning to craft impactful marketing materials even with limited resources. Additionally, I developed a comprehensive campaign emphasizing friendship as a core component of Rare Beauty’s branding. This involved proposing new product ideas, designing social media campaigns, and suggesting enhancements to the brand’s website. Through these tasks, I deepened my understanding of how to align brand values with consumer engagement, and I sharpened my ability to create strategies that resonate with a target audience.